Lettering placement is so important in comics storytelling. In my view it often directs the reader’s eye around the page as much or more than the artwork. I dislike it when I read books where caption boxes, word balloons and image action are all crammed into the same panel and you are left confused on the order to read things. Or you end up with a voiceover narrative in captions, continuing through panels alongside dialogue, creating a cacophony and leading to confusion. ( I’m not saying it can never be done but it usually done badly so I am trying to avoid it in my work).⠀
So I do think about where I want lettering placement when designing how the page is to be read. But (since I am not a letterer) I also take on board the views of the letterer I’m working with since they have the experience to help me achieve what I am trying to direct on the page.⠀
My rough placement for lettering a page from The Tide Debut Edition
I worked with Eisner nominated letterer Jim Campbell on The Tide Debut Edition. ⠀
Final lettering by Jim Campbell. (Notice also I ended up “letter boxing” this page to create focus.)
See Jim’s own site for lots more ideas on lettering.
What are the best example you’ve seen of how lettering has been used in comics?⠀
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